SEASON 2 OF COKE STUDIO™ DEBUTS IN KENYA
Coca-Cola has launched the second season of its music platform, COKE STUDIO™, in Kenya. The platform seeks to bring the most exciting emerging and breakthrough artistes from all corners of the world together to create ‘Real Magic’. Running from May – September 2023 the platform will allow audiences to discover new music wherever they are in the world.
First launched in Pakistan in 2008 and re-launched globally in May 2022, COKE STUDIO™ returns bigger and bolder this year with new artiste collision song releases and a program of festival sponsorships, live performances, AR and digital content and on pack experiences.
Coca-Cola ‘Real Magic’ brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place.
Kenya’s renowned rapper Khaligraph Jones and the multi-award-winning singer-songwriter Nikita Kering join this year’s lineup. The two will work alongside some of Africa’s top talented artists to reimagine their hottest tracks into new and unique musical experiences.
Speaking during the launch, Isabelle Kariuki- Rostom, Coca-Cola’s Marketing Director East and Central Africa said, “We are excited to be launching COKE STUDIO™2023. This season offers a rare opportunity for Coca-Cola to engage with a new generation of consumers, particularly Gen Zs. For a generation exposed to the whole universe at the touch of a button, we are elated to bring the experience of a new cross-cultural fusion closer to home. Through local and international collaborations, we intend to create music that unlocks uplifting experiences by highlighting the real magic that lives in unexpected connections through border-transcending alliances.”
This year the platform will feature Jon Batiste and 18 of the biggest breakthrough music artistes of the moment from South Africa, Egypt, US, UK, Canada, South Africa, Colombia, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines for COKE STUDIO™ 2023.
